Social media monitoring tools
In an age where people place more trust in what their contemporaries say than what businesses say, it’s vital to keep track of what people are saying about your brand on social media.
There are various different social media monitoring tools available to help you do this, some of which offer a basic level of insight, and some of which can be customised to offer much more powerful intelligence from the data.
In order to make the most of any social media monitoring tools you decide to use, it’s important to decide on what you want to monitor and the metrics you want to record. For example, you might wish to monitor:
- all the mentions of your brand on social media channels, segmented by the different types of people who are talking about you
- the sentiment of people talking about you on social media – whether this is positive, negative, or other feelings you wish to measure
- the influence and reach of the people talking about you on social media
- changes in how and when people talk about your brand during particular marketing campaigns
Only by continually using social media monitoring tools to track your performance can you truly understand how your brand is performing in this sphere. This will in turn help you direct future marketing spend, and develop new strategies from the insights you have gained.
WHO WE ARE
Infokind is a UK-based company, an international IBM-award-winning software.
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