Social media listening tool

Marketing and communications strategies are often designed around the things you want your brand and business to say.

What people are saying about you can sometimes feel like less of a priority, but in fact changing the conversation is a vital element of any marketing strategy.

One of the best ways to find out what people are saying about you and your brand is on social media, where influence can soon spread and messages can quickly propagate, both positive and negative. This means any campaign evaluation should include, at least in part, a social media listening tool, to help you find out what people are saying about you online.

A good social media listening tool will provide more value than simply telling you what people are saying however. It should also tell you:

  • who’s talking about you – for example women over 50, sports fans, or other groups you’re interested in measuring
  • how they feel towards your brand – sentiment analysis can show you whether people feel negatively, positively or neutrally towards you, and deep sentiment analysis can break these emotional states down even further
  • who the biggest influencers are – by understanding those talking about you and their reach, you can identify the biggest attractors and detractors to target and engage with

A social media listening tool will also provide you with real time information about all of this, allowing you to be agile and nimble in responding to people and events, and tweaking your marketing campaigns according to what you know is working.

Contact us today and speak to one of our consultants to find out more.



Infokind is a UK-based company, an international IBM-award-winning software.


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