Real time marketing analytics

Real time marketing is a fast-growing area, offering new and unlimited opportunities to gain an edge over your competitors.

Social media and other instant communication technology is often the primary vehicle for real time marketing activity, as it offers the capability to authentically participate in conversations and moments that are relevant to your brand in real time.

Understand your marketing performance

If you want to understand how well your real time marketing activity is performing, you need to measure this performance using real time marketing analytics. This will give you insights into your campaigns which are focused on engaging the target audiences on selected topics and events while they are actually taking place. You’ll find the best real time marketing campaigns are those which move the conversation on, engage new audiences and allow you to demonstrate your expertise.

Choose the right metrics for real time marketing analytics

In order to develop an effective and strategic approach to real time marketing, your analytics need to look at the right metrics. Once you’ve set your analytics up you can create dashboards which can measure performance against your KPIs, to demonstrate the success and failure of different strategies, as well as helping you predict and plan for future areas of opportunity. Your real time marketing analytics metrics should also cover different activities, including content, social media and web performance.

Contact us today and speak to one of our consultants to find out more.

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Infokind is a UK-based company, an international IBM-award-winning software.

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