This is the use of immediate channels and actions to interact with and convert leads in real time. Whether you’re taking your first steps in real time marketing, or you’ve been doing it for a while, it’s important to ensure your real time marketing analysis is carried out thoroughly. This means you can evaluate how well your strategies are working.
Real time marketing analysis could look at some of the following:
- how your social customer service function is performing – this is a hugely influential area for your reputation and reach, so it’s vital to ensure your social media presence is responsive and open to customer queries
- how coverage of breaking social media events is performing – in particular by tracking hashtags and links to your content
- how users are responding to location- or activity-based deals, which appear only when the user is at a specific location or doing a certain thing
- the response to triggered emails, which are automatically sent when users take a specific action – for example, if users abandon their shopping cart in your virtual shop, you could send them an email asking if they’ve forgotten or if there’s anything further you could help with
Carrying out this analysis effectively can help you to create carefully planned future strategies, by discovering the right trends, audiences and content, then targeting them with meaningful marketing at exactly the right time.
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