Deep sentiment analysis

Typically, marketing analysis groups users and people into two categories: attractors and detractors.

While it’s undoubtedly useful to understand who is saying positive things about your brand, and who is propagating negative messages, it can also be useful to break down emotions even further, using deep sentiment analysis.

What is deep sentiment analysis?
Deep sentiment analysis is one of the innovative and market-leading functions offered by the Sentilytics software. It moves beyond the simple positive/negative distinction and classifies mentions and interactions by 8 emotional stages, which include:

  • joy
  • sadness
  • trust
  • disgust
  • fear
  • anger
  • anticipation
  • surprise

The difference it makes
This technology is a game-changer, as it allows you to gain a greater understanding of the emotional engagement with your brand or message. For example, it allows you to find your strongest advocates, as well as understanding where negative reactions are coming from so you can respond to them in real time.

Refine your marketing strategy
This intelligence won’t just allow you to react and respond in real time: deep sentiment analysis provides an extra level of insight. This intelligence can help you shape and refine your digital marketing strategies, mould the key messages and develop a strategy for how you interact with existing and future allies.

Contact us today and speak to one of our consultants to find out more.

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Infokind is a UK-based company, an international IBM-award-winning software.

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